E-commerce has changed how companies connect with customers. Unlike traditional stores, e-commerce platforms allow businesses to go beyond geographic boundaries, providing a global storefront accessible to consumers everywhere. This digital growth involves using technology to offer seamless, personalized shopping experiences that appeal to consumers in different markets. Several companies have successfully grown their market reach through e-commerce. For example, Nykaa, an Indian beauty retailer, used its online platform to become a market leader by offering a wide range of products and personalized beauty advice.